Lead Generation Executive

JOB TITLE: Lead Generation Executive

DEPARTMENT: Business Development

REPORTS TO: Team Lead

PURPOSE:
A Lead Generation Executive plays a crucial role in generating interest and inquiries from potential customers or clients for a company's products or services. Their primary purpose is to identify and cultivate potential leads, ultimately converting them into customers.

KEY RESPONSIBILTIES:

• CRM management
• Achieve target of 1.5 – 2K ready data per day
• Familiar with domain setup and warmup process
• Extensive experience with maintaining domain health
• Expert in email deliverability
• Salesforce configuration
• Campaign scheduling
• Send out mass mail using salesforce
• CRM and campaign management
• Familiar with reporting and dashboarding using salesforce
• Ensure 95% above deliverability rate
• Ensure 3-4% response rate

QUALIFICATIONS, SKILLS AND EXPERIENCE:

• At least bachelor’s degree in Business Management, Marketing, or related field
• 1-2 years of experience working in a Software house
• Proficiency in Excel
• Familiarity with Salesforce
• Familiarity with manual scrubbing of bulk data