Performance Marketing Manager, Amazon

This role is part of the rekindle returnship program
Note : For more details on rekindle program, pls visit - https://www.amazon.jobs/en/landing_pages/rekindle
Amazon Pay is looking for a Performance Marketing Manager to join an exciting, mission—driven team. As part of this team, you will be able to build a growth marketing program from the ground up.
You’re an experienced marketing professional who loves to build. You think customer-first and balance strategic, creative, and tactical thinking to deliver thumb stopping advertising campaigns. In this role you will own paid user acquisition across web and app, attribution efforts and growth efforts via organic. You will help set our go-to-market strategy and own campaign management and optimisation, launch new categories across channels, define the investment framework approach, build measurement capabilities and experimentation to scale Paid Media. You will formulate marketing initiatives that are deeply backed by data, and have experience driving customer growth for an app or business.
Key job responsibilities
Own paid advertising strategy and execution to drive customer acquisition across categories
• Build robust tracking, attribution, and overall data infrastructure in partnership with Product/BI teams/3p tools like Appsflyer and centralised resources at Amazon.
• Manage relationships with key partners in the advertising ecosystem (e.g. agency partners, Google, Meta, etc).
• Provide performance reporting on all marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance and design teams within Amazon to manage simultaneous time-sensitive projects while optimising for ROI
• Experiment across platforms, conducting deep data analysis to uncover new opportunities for growth.
• Identify and partner with external creative and/or performance agencies to deliver on goals
• Coordinate with other Amazon performance marketing professionals to leverage relationships, establish best practices for marketing and apply it for Amazon Pay.
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience using Microsoft Excel to manipulate and analyze data
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau